We help brands grow.
Consulting & Fractional Support
Strategic Partnerships Business Development Marketing Branding Customer Experience Content Strategy
Make your boldmark
Businesses today can spin out of control fast.
There’s so much pressure and competition to speed to market, expand distribution, find the right audience, cut through a sea of distractions, deliver exceptional experiences seamlessly, build strategic relationships - and the list goes on. It can feel like an out of control amusement ride.
You need a partner who can help.
Whether you need an executive-level consultant, a fractional leader, or a strategic partner as committed as you are - we bring bold thinking and clear direction that turns potential into performance.
We are dedicated to helping you along the ride - freeing you from overwhelm and giving you the confidence to know you’re moving in the right direction. We can help you drive improvement and deliver the next-level success you desire. Now THAT’s a thrill!
Our Services
Together, we can solve your fundamental business challenges, improve performance and help grow your bottomline.
We can work with you in a consultant role, as a fractional executive or on a project basis.
Identify potential strategic partners (referral, distribution, co-marketing, technology)
Initiate and build relationships with key decision-makers
Structure partnership deals and agreements
Craft compelling partnership value propositions
Develop go-to-market plans for partnership launches
Strategic Partnerships
Develop overall marketing strategies aligned with business goals
Define target markets, positioning, and competitive differentiation
Create go-to-market strategies for new products/services or market expansion
Set marketing objectives and report on KPIs
Build multi-channel lifecycle marketing roadmaps
Marketing & Go-To-Market
Map customer journeys across technology, in-store and online
Design intuitive and seamless user experience flows to drive conversion
A/B test and refine based on performance
Draft and track customer feedback mechanisms
Optimize for conversion and retention
Customer Experience
Business Development
Design lead generation strategies and systems for prospecting
Create sales enablement tools and processes
Develop pipeline and handle outreach
Conduct market research on target industries/customers
Analyze competitor offerings and positioning
Define or refine brand identity, core values, mission, vision and personality
Define voice and how the brand sounds across all communications
Develop distinct messaging for different buyer personas, industries, or use cases
Oversee visual identity and brand guidelines
Shape how the company tells its story
Branding
Content & Creative Direction
Develop content strategies that resonate with your audience
Create multi-channel plans and build cohesive content calendar frameworks
Develop creative briefs for content creation
Shape social media and communication plans
Develop website strategy, build/refresh sites
How we can help
You need help creating cohesiveness across your entire customer journey, marketing and sales touchpoints and internal functions.
You're a business stuck or stagnant in need of vision for new products/services, markets, distribution or positioning to unlock growth
You only have time to focus on tactics and you’re ready to bring cohesiveness and consistency to your marketing efforts
You have a scaling business and need to get marketing, partnerships and business development off the ground floor
Your business needs leads to accelerate growth faster than you doing it alone and you need a consistent pipeline of leads to nurture
Your brand is bland and in need of a refresh or facelift to truly reflect the quality of your work
Expertise:
Boldmark has the expertise you want in your corner to help your business thrive. You get a strategic MBA executive with experience working in start-ups, Fortune 500s and some of the world’s largest privately owned businesses.
We’ve worked in direct-to-consumer, B2B and B2B2C business models across a variety of industries.
Grit:
We thrive on challenges and wearing a lot of hats. We jump in head first to take action and start big picture planning.
Heart:
This isn't about checking boxes. We're genuinely invested in your growth and your wins. When you succeed, we celebrate like it's our own.
High Bar:
Good enough? Not in our vocabulary. We hate status quo and we’re all about maximizing growth.
Why Boldmark?
Whether you need fractional leadership, strategic consulting or a project-based partner to help you, we're here.
No status quo. No settling. Just relentless focus on making your business the best it can be.